Inseparable Companion

The main character of this book is a St. Bernard and Scotch Shepherd mix, named Buck. As I read the book, I found out that Buck can be very loyal and trustworthy to his master, if his master is loyal to him. Also, at times I found that Buck could turn into an enraged beast very easily. At home, which was a large house called Judge Miller†s Place, in the sun kissed Santa Clara Valley in California, Buck ruled over all of the dogs that were there. Buck was Judge Miller†s inseparable companion, until a man named Manuel, who was one the gardener†s helpers, committed a treacherous act. In order to cover his Chinese lottery gambling debts, he stole Buck from his sound sleep and brought him to a flag station called College Park. There, the exchanging of money took place. Buck was loaded onto an express car to Seattle. On his way to Seattle, he found that a man in a red sweater repeatedly beat him. From then on, I knew that Buck would never forget that experience. In that part of the book, I found out that Buck was now an enraged animal and could only be tamed by repeatedly being hit with a club or a whip. At this point of the book, I was thinking about Judge Miller. He would†ve sent out a message or an investigation in order to find Buck. Because Judge Miller had a big house to live in, the book implied that he was wealthy. The trip to Seattle must of taken days and by then, Judge Miller would†ve been worried sick about his inseparable companion. As the story goes on, Buck†s first experience of snow left him feeling pretty stupid. When the train got to the station in Seattle, two men named Perrault and Francois bought him. Then, they put him on a ship called the Narwhal. At this point of the book, I was thinking about the cruelty of animals and how the humans treated them. It was cruel, but I guess they didn†t care. The Narwhal took Buck to the Yukon where he was trained to be a sled dog. There were other dogs that Buck had grown to know well during his training. In a matter of time, Buck became a great sled dog. Francois and Perrault took the huskies and mix breeds from Dyea Beach to the town of Dawson. There were many conflicts with Buck and Spitz, who was the leader of the dogs. From then on, Buck†s motivation was to survive the freezing cold weather of the arctic. Buck was very ambitious to be the leader. In some ways, I find that Buck can be satanic. To become the lead dog of the sled team, he would fight to the bloody death of the lead dog, and that was what he did later on in the book. When I was reading, I noticed something in the writing of Jack London. Francois and Perrault must of came from France or something. Their English was really bad. It took me a while before I could really understand what they were saying. An example of this was when Francois was talking about how there was no other dog like Buck. â€Å"Nevaire such a dog as dat Buck!† he cried. â€Å"No nevaire! Heem worth one t†ousan† dollair, by Gar! Eh? Wot you say, Perrault?† When Spitz was killed, Francois and Perrault didn†t even make Buck the leader of the pack. Buck became enraged and pushed himself harder than ever to achieve the roll of being the leader. As days past, Francois and Perrault made the trip to Dawson. By the time they got there, most of the dogs were severely wounded. Some of them had broken legs and some of them were severely sick. The dog that was in best condition was Buck, although he had many wounds and bruises. When Francois and Perrault got to Dawson, Buck was traded to a family who knew absolutely nothing about managing a sled team. This part of the plot didn†t seem right. There was a rich family who could†ve taken a train to their destination instead of risking their lives in the freezing cold; meanwhile, taking a crew of dogs and having to feed them and having to stop each night can kill the dogs if not treated right. The plot continues when the family packed too much on the sled. It was too much for the dogs to pull and it was mostly unnecessary baggage. The driver told the dogs to start. They pulled as hard as they could but the sled didn†t budge. Luckily, a local came along and told the family to throw away their tent. They started and finally got somewhere. As the sled made a sharp turn, some of the access baggage tipped over and the trip was barely completed because of the harsh weather, inadequate supplies, and poop management skills of the dog handlers. This was a beginning of a bad start of Buck and the family. Perhaps the only sane one in the group was John Thortnon. When the family started to repeatedly beat on Buck, Thornton became enraged and threatened to kill the man. Shortly after, Thornton unhooked Buck from the sled, nonetheless the rest of the family left John Thornton. As the sled took off, it slid on a lake and then began to sink. This situation left me to think about what it would feel like to be a dog in those days. It leaves a horrible scene in my mind because seeing a whole crew of sled dogs sink in freezing cold water is very hard to imagine. This situation left John and Buck to fend for themselves. As time pasted, John and Buck became the best of friends. The rest of the book concludes all of the good times that John and Buck have together. In this book, Jack London makes Buck look like a human being instead of a dog. It is not that realistic because Jack London makes the dog feel human emotions. An example of this is at the end of the book when Buck discovers that John Thornton is dead because of the Indians. It said in the book that Buck felt and remembered all of the times that they have spent together. I think that Jack London uses a writing style that everyone can understand. Overall, I think that The Call of the Wild is an exhilarating and an exciting novel. It is packed with drama and adventure. Throughout the chapters, this book takes you through many stages of a dog†s life. I would recommend this book to anybody who is interested in reading about dogs and the arctic. I think that this book has to do with the love from a dog to a man than anything else in the book. Overall, I think that this is a great book and I recommend that you read it.

Buyers Behaviour Virgin Atlantic

Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Analysis of Virgin Atlantic Commercial 2010. Available link at: http://youtu. be/lGyp1I39eho Module tutor: Jenny Bratherton Word Count: 2606 Analysis of Virgin Atlantic Commercial 2010. Available link at: http://youtu. be/lGyp1I39eho Module tutor: Jenny Bratherton Word Count: 2606 By Maria Timchenko By Maria Timchenko Table of Contents: 1.Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. page 3 2. Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. page 3 3. Service offered†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦page 4 4. Seasonality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. page 4 5. Positioning of the commercial†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦page 5 6. Reason for the commercial†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. page 5 7. Perception†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦page 5 8.Persuasive analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦page 7 9. Buying process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. page 10 10. Involvment levels and risk perception†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦page 10 11. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦page 11 12. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. page 12 1) Introduction. This essay will analyze the advertising campaign of Virgin Atlantic 2010. Richard Branson founded Virgin Atlantic in the early 1980s.Originally it was called British Atlantic Airways, later changed to Virgin Atlantic Airways. The first flight was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a ? 6 m advertising campaign in 2010, which was James Bond themed (Guardian, 2010). The new advertisement helped the company recover from the recession. Now I will examine how exactly it was achieved and what methods were used to obtain the best performance of the advertisement. 2) Target Market.Market segmentation is a way of separating the consumers into different sections by their shared needs and personalities (Le on. G, 2010, p. 28). The needs and values depend from person to person according to his culture (Leon. G, 2010, p. 366). The VALS (values and lifestyles) segmentation system clearly shows the type of audience this commercial is aiming at (Leon. G, pp. 84). This system divides consumers into eight distinctive subcategories, which consist of: thinkers, achievers, experiencers, believers, strivers and makers.The subcategories this advertisement will appeal to are: innovators because they are receptive to new technologies and who can experience the innovated technologies at a Virgin Atlantic flight; achievers because they are goal oriented consumers who like to display success to their piers, which they can display by flying Virgin Atlantic as it is high class airlines; experiencers because they like to spend their income on fashion, socializing and entertainment which Virgin Atlantic offers through great service, food, entertainment and their flights are considered as ‘trendyâ₠¬â„¢.The social comparison theory states that the consumer with higher purchase ability tends to have a higher status; this is a proof why achievers like to spend on luxurious products and services (Leon. G, 2010, p. 338). This commercial appeals to all the five effective target-marketing segments (Leon. G, 2010, p. 73). It is identifiable as it clearly distinguishes the shared needs, age and gender of the consumer. The consumer is a businessman or career orientated workingwoman who prefers high-class service. The age would appeal to Generation Y that is born from 1980 and on wards (Leon.G, 2010, p. 410). The Generation Y spends 150 billion annually and is into innovation and luxury while Generation X is considered as ‘sophisticated’ group. Virgin Atlantic Airways allows children ages 5 and above to travel or should be accompanied by an adult (16+). Pets are accepted if they accompany a disabled person (Virgin Atlantic, 2012). 3) Service offered. The marketing mix shows what kind of service/product is offered by dividing the elements to: product, price, place and promotion (Leon. G, 2010, p. 58).The service being offered is not just a flight from one destination to another; it is an experience at a high-class level of the Virgin Atlantic flight where the costumer will be served at a high class, with security, entertainment and with maximum comfort. It is a high-involvement purchase, which requires considerate thought and cognitive process, as the price is high (Leon. G, 2010, p. 231). The flight can be purchased online or at a flight ticket office. The company offers promotion such as: flying club card, ticket sales and discount codes/vouchers (Virgin Atlantic, 2012).The price and quality relationship the company has is low- price tickets in comparison with their competitors and with a high-class service. 4) Seasonality. The time of placing the advertisement is very important, as there are competing companies to take into consideration. The order effect research has shown that the advertisements presented first (primacy effect) and last (regency effect) has a greater effect on the consumer (Leon. G, 2010, p. 302). The release date was 26 October 2010, which was a great push to recovery from recession. British Airways and American Airlines are the biggest competitors.American Airlines released their commercial in May 2010, which had a primacy effect where as Virgin Atlantic Airlines gained a regency effect. The James Bond 007 Blood Stone video game was released on 5th of November 2010(IMDB, 2010). This shows that the commercial was released 10 days before the release date of the game. This strategy used by Virgin Atlantic is a very clever marketing move, as their advertisement is James Bond themed and during that period of time all sorts of media (TV, newspapers, online, word of mouth and billboards) had James Bond game advertisements.Virgin Airlines got increased attention to their advertisement by publishing their advertise ment at time coinciding with Blood Stone’s release. 5) Positioning the commercial. The advertisement is transmitting through mass media as well as through new (non traditional) media (Leon. G, 2010, pp. 294-296). The commercial is played on TV where it addresses wide range of consumers (i. e. via mass media) and through YouTube where it is addressable and interactive, while response – measurable.It was also played during the flights on the Virgin Atlantic TV channel where it exclusively targets its audience (i. e. via target media). 6) Reason for the commercial. The consumer behavior consists of searching for, purchasing, using, evaluating, disposing of products and services that in their belief will fulfill their wants (Leon. G, 2010, p. 23). The commercial was created in order to persuade and make aware the audience of the fact that the service being offered by the airlines is luxurious, entertaining and high-class, to convince that this kind of service will satisfy there needs. ) Perception. â€Å"Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. †(Leon. G, 2010, p. 175) This advertisement appeals to emotional motives, which are affection, status and pride in this case (Leon. G, 2010, p. 110). The advertisements mood is sexually charged and is putting the buyer into a state of excitement by: James Bond themed music and graphics, illustrations of high-class adventure and good-looking actors in the commercial.Abraham Maslow created the Maslow’s Hierarchy of Needs, which identifies the five basic levels of human needs (Maslow, 1987). The advert is aiming to satisfy all the five needs of the potential consumer. Egoistic needs will be satisfied during the flight on these airlines, as it is illustrated as a prestigious flight. Egoistic needs include the need of good reputation, status and recognition from others, which advert convi nces that the consumer will have, if he/she chooses Virgin Atlantic Airways.Need of Self-Actualization will be satisfies as shown in the advert, by flying on this flight the customer will feel self-actualized by getting high-class service which he/she deserved or earned themselves. Social Needs are to be satisfied by communication with good-looking staff. The Virgin Atlantic cabin crew was voted as the most attractive staff in the whole world by the surveys of travelers (Daily mail, 2011). Richard Branson has always stated that the appearance of the flight crew must be important in order make the customers enjoy a memorable flight.Cabin staff of Virgin Atlantic Airlines are told that: ‘You'll be the face of the airline. As such, your grooming should always be immaculate – even after a long, tiring flight’ (Daily mail, 2011). As flying on an airplane has a small risk of security, the advert is aiming to convince that their flight is safe and is a pleasant experien ce where there is nothing to worry about. Physiological needs will be satisfied by the high-class food and beverage service that would be offered during the flight by good-looking staff.Air and shelter will also be present, as the designed with up to date technology. This commercial is aimed at visual consumers that prefer and take information better through visual images or messages as sources of information (Leon. G, 2010, p. 147). While watching the Virgin Atlantic advertisement repetitively on TV or Online passive learning is occurring and it changes the consumer’s attitude regarding the product (Leon. G, 2010, p. 232). The theme message delivered through this advert is: ‘Your airline's either got it or it hasn't'.There is a message resonance in the wording, which adds a bit of humor to it and will make the viewer remember the commercial (Leon. G, 2010, p. 301). The theme message has comparative advertising technique to it where Virgin makes the viewer compare their airlines to Virgin Atlantic (Leon. G, 2010, p. 303). The sexiness in advertising is present in order to grab the attention of the viewer (Leon. G, 2010, p. 308). The hostesses are wearing short dresses in red color and the man who is passing the security check hasn’t got underwear on. Virgin is trying to show that their flights are ‘sexy’. ) Persuasive analysis. | Chromatic scale is red and black, which is eye catching. The flight attendances are tall, stylish and beautiful. | | Shot of men wearing suits doing a pole dance around the fork with a shrimp. This is demonstrating that the food they are offering is high-class and ‘sexy’. | | Very few cuts in the filmmaking, instead has transitions that are much more flowing and make it much more difficult to look away. This is a shot of a transaction, which is made through a disco ball. | | The transition from the airplane saloon to the red lips. | The shot of the crewmember falling in and disappearing in the carpet after she gives an ice cream to the customer. This could be symbolizing submission as well as it is a large eye catch that keeps the viewers attention. | | Shot of flying destinations. | | Shot of flying destinations. | | Shot of flying destinations and the smooth transaction appearing in the background. | | Shot of the flight crew standing on the wing of the Virgin airplane, which is a really good imagery. On the top there is the headline: â€Å"Your airline’s either got it or it hasn’t†.The headline tries to indicate that the Virgin Airlines truly has all the qualities, which will satisfy your needs, and that other competitors may not. | | This shot demonstrates the high-level service done by a good-looking crewmember in a very fashionable saloon. | | The shot of people going through the body scanners. The men going through the body scan are good-looking businessmen, which represent the targeted consumers. The person in the middle coming through th e scanner hasn’t got underwear, by which he shows that the body scanning isn’t just safe but it is also sexy. | Transaction from the sunglasses of the crewmember into the next scene, which is airplanes and female flight crewmember flying in the air. There is no cutting in the transactions. | | This is the shot of the flight attendances showing the airline safety check in a very stylish and sexy manner. | | A man being tucked in by a beautiful giant woman into a cloud, which is dreamlike, and it suggests that the customers are going to be truly taken care of. | | The shot has focus towards the center of the pilot’s head. Behind his head there is a ray of light, this light looks as an angel like aura.This technique tries to show the security the airlines provide (angel like). The flight team is very good looking and is walking with self-assurance, which adds confidence to the image of the company. The runway lines and the red carpet represents the luxurious servic e. | | Transition from the safety demonstration to the airplane saloon is done without editing cuts, which is very eye-catching. | | The shot of people sitting around of a pool of martini and playing with the olive, which represents entertainment, beverage and luxury the airlines offer to their customers. 9) Buying process. â€Å"The consumer decision making can be viewed as three distinct but interlocking stages: the input stage, the process stage and the output stage†(Leon. G, 2010, p. 36). This advertisement is designed in order to influence the input and process stage in order to make the consumer come to the output stage. This advert influences and increases the consumer’s recognition of the service need. The information is delivered to the consumers through the marketing efforts of the commercial, which will influence not only media but also word of mouth marketing.The Psychoanalytical Theory of Personality created by Sigmund Freud explains the drivers of the out put stage (Leon. G, 2010, pp. 137-139). According to Freud’s theory this commercial will affect superego and id to make the purchase. The superego will be gratified when purchasing this service because he/she will become socially and fashionably acceptable, as Virgin Atlantic flight is ‘trendy’. Id will be gratified if the consumer will make the purchase because the airlines offer the basic requirements such as food, shelter and security. The consumer will make a trial or a repeat purchase when buying this service (Leon.G, 2010, p. 497). The consumer might be new to the company or be a frequent loyal customer. 10) Involvement levels and risk perception. Involvement is a very important factor in how much attention is paid to the message sent to the viewer and how it is understood. There are different ways to measure the involvement of the viewer. There are two ways of involvement, high-risk and low-risk purchases. The higher the risk, the higher the involvement an d research will be. The flight purchase is a low-involvement product and consumers prefer congruent context of the message delivered (Leon.G, 2010, p. 293). The mood of the consumer is very important, if he/she is in a bad mood, the content of the commercial might cause a bad reaction of the viewer. Psychological noise may be distracting the viewer from the commercial and the advertisement has contrast in the imagery in order to keep the viewers attention. 11) Conclusion. The advertisement created by the Virgin Atlantic airlines in my opinion was successful . The James Bond theme imageries and soundtrack had a great impact on the effectiveness of the commercial.Every time the consumer will watch James Bond movie or play a James Bond game, the commercial will subconsciously come to their mind and the other way around. The time it was released was perfect, as they needed a push to get out from the recession. The commercial had a bit too much sex advertisement in it, which may led to w orse effect tan could have achieved and made the competitors (American Airlines) stand out more, as they had a touching TV commercial that gave gratitude to the men in uniform, veterans and their families. Sexual advertising may distract the consumer’s attention from the message content being sent.This technique may have a little influence on the buyers purchasing intentions and a risk of spoiling the image of the company. This advert is targeting businessman, but there is the family audience with children and generation X, which they are risking of loosing. The commercial is based mostly on emotions and only in one short scene the viewer can see the seats with the monitors. The saloons, seats and the exact food of Virgin Atlantic Airlines are not shown, but they are very important to be shown, as the consumer wants to see the comfort he/she will have during the flight.The fact that the advertisement shows a man being tucked into a cloud and not airplane seat could make an im pression that the airlines are hiding something and their seats are not good enough to be shown in the advertisement. This advertisement could have been improved by focusing the viewer’s attention much more on the design of the saloon, comfortable seats and delicious food. Nonetheless, overall this was a very well executed and effective advertisement with successfully reached hearts and minds of customer 12) References. 1. Leon G. Schiffman, Leslie L.Kanuk and Joseph Wisenblit, 2010, Consumer Behavior. 10th ed. Pearson Press. 2. Virgin Atlantic Airlines (2012) History [Online] Available full link at: http://www. virgin-atlantic. com/en/gb/allaboutus/ourstory/history. jsp [Accessed 30 November 2012] 3. Mark Sweney (2010) Virgin Atlantic takes off with ? 6m James Bond-style ad push. The Guardian Online, [Online] Available full link at: http://www. guardian. co. uk/media/2010/oct/01/virgin-atlantic-ad-muse-feeling-good [Accessed 25 November 2012] 4. Virgin Atlantic Airlines (201 2) Travel information [Online] Available full link at: http://www. irgin-atlantic. com/gb/en/travel-information. html [Accessed 27 November 2012] 5. IMDB (2010) James Bond 007: Blood Stone [Online] Available full link at: http://www. imdb. com/title/tt1692489/? ref_=fn_al_tt_1 [Accessed 2 December 2012] 6. American Airlines, 2010. American Airlines Commercial ‘Putting them first’ [Video online] Available full link at: http://www. youtube. com/watch? v=x6iAMiJUu5g [Accessed 27 November 2012] 7. Maslow, A. H. , 1987. Motivation and Personality. Third edition. New York: Harper & Row, Publishers, Inc.

Portfolio of documents and exercises 04101 Essay

Portfolio of documents and exercises 04101 - Essay Example Include organising, leading or group activities. Those requiring initiative, creativity or giving intellectual development are also of interest. The following questions are designed to encourage you to provide specific abilities. Your examples can be taken from your education, work experience, placements or spare-time or other voluntary activities but do not write solely about course-work. Describe a challenging project, activity or event which you have planned and taken through to a conclusion. Include your objective, what you did, any changes you made to your plan and state how you measured your success. ï‚ · To analyze the extent of change in customer satisfaction due to either a change in customer expectations over Mobile Number Portability services before and after availing it or a change in the services provided by the mobile network operators to its customers which further lead them to avail MNP. ï‚ · Thus to suggest strategic and tactical actions for slowing down the rate of customer loss, increase customer satisfaction and attracting customers who are unhappy with their existing service contributor. Describe how you achieved a goal through influencing the actions or opinions of others (perhaps in a team context). What were the circumstances? What did you do to make a difference? How do you know the result was satisfactory? During the second year of my studies, I had a group assignment which required all the group members to prepare a presentation on one of our course modules. I myself chose to lead the team precisely because I could understand that other individuals in the team were reluctant to lead the way. The first major circumstance that came in front of me was that my team was formed of people belonging from different culture. This was mainly due to the fact that the five individuals within the group came from different countries. Therefore, it was important for me to understand the acceptance, tolerance and

Management - Integrative Paper Term Example | Topics and Well Written Essays - 1500 words

Management - Integrative - Term Paper Example There are usually two types of organizational change: Initiated or planned change and unplanned or reactive change. The first one refers to a situation where there is a deliberate adoption of new processes and methods of operations. In regard to managerial view of planned change, it originates from the individual who has experience in the particular day-to-day operations and, therefore, is the proposer of the change and implementer as well (Hughes, 2006). Unplanned or reactive change is one which occurs spontaneously and which does undergo a conscious and rational process for its implementation. It is also critical to understand that change within an organization can be both internally and externally generated. As such, the approach towards organizational change management seems to be varied and the complexity within such approaches varies depending on the nature of the situation and the human relations therein (Hayes, 2010). The subsequent discussion shall focus on organized change and change management processes within the organization. Discussion Building the guiding team The importance of the organizational role in achieving its own objectives cannot be stressed enough. The organization’s role is heavily dependent on the ability to attain cohesion within the efforts of individuals, teams and management within the organization. The two authors collectively address themselves to this concern, highlighting its ever-growing importance within the global trade. Kotter and Cohen (2002) place emphasis on the people’s quality and the ability to create cohesive efforts within the change-led team. It identifies and elaborates the role of human impact in change management as irreplaceable. Firstly, the proposals for such alterations in the mode of organizational operations are intimated by the person(s) in charge of the operational function, i.e., the person who actively and directly engages in that level of activity is the identifier of more efficient wa ys of performing the role, thus proposes the changes for evaluation. Secondly, the proposed change(s) needs be assessed in light of the impact on people. Change is likely to elicit resistance from members in the organization. This is one of the prime challenges for managers in the introduction and managing change in the firm (Alvesson & Sveningsson, 2007). Getting the vision right However, the authors take two different approaches in examining this concept. According to Ivancevich et al. (2011), the global approach focuses on individual behavior within the organizational setting in response to setting â€Å"right† organizational goals. Kotter and Cohen (2002) address the global trade question by focusing on how change can be effected within the organization to better increase their capacity to handle the emergent global business environment through an eight-step process. The problem with the former strategy lies in its simplification of goal setting within the organization. I n practice, however, organizations are faced with a multiplicity of goals; some of which may be in direct conflict with each other (Ivancevich, Konopaske, & Matteson, 2011). Similarly, the dominant challenge in the latter’s approach is its assumption that effective change management is a process that can be effected at will within the organization (by management) towards the desired direction and objectives. Additionally,

Obesity and hormonal imbalance Essay Example | Topics and Well Written Essays - 750 words

Obesity and hormonal imbalance - Essay Example Heredity and age-related changes are among them, but, perhaps, hormonal violations are at the top of this list (Bray &York, 1997). Hormonal failure is the manifestation of the hormonal violations, which are available in an organism and can be caused by various reasons. Thus, hormonal failure influences not only the state of reproductive system of a woman, but also can cause deterioration of her physical and emotional health. Hormonal failure can be expressed as violation of a menstrual cycle or manifestation of a climacteric syndrome. Violation of hormonal balance can affect the course of pregnancy and childbirth causing serious problems in certain cases â€Å"Obesity is associated with multiple alterations in the endocrine system, including abnormal circulating blood hormone concentrations, which can be due to changes in the pattern of their secretion and/or metabolism, altered hormone transport and/or action at the level of target tissues. In recent years a great stimulus in both basic and clinical research has, on one hand, produced a great deal of knowledge on the pathophysiology of obesity, and, on the ot her, led to the discovery of new hormones† (Pasquali and Vicennati, 2001, p. 225). Physicians have studied this question for long and came to the conclusion that fluctuations of level of some hormones in an organism directly influence weight. Hormones are biologically active agents, which participate in many vital processes, including development, growth and metabolism. â€Å"No matter how an imbalance manifests on the outside, the internal reality remains the same—any and all hormonal imbalance leads to difficulty losing weight and increased risk of obesity. Unfortunately, the most common imbalances cannot be solved by dieting alone. In fact, they can prevent successful fat loss, even when great diet and exercise plans are in place† (Turner, 2015). The thyroid gland, liver, adrenal glands and other bodies are responsible for their development and

The global automobile industry - an analysis of General Motors Case Study

The global automobile industry - an analysis of General Motors - Case Study Example General Motors has survived major economic whirlwinds that have rocked the United States and the global automobile industry. However, the company has had its fair share of challenges, some of which have threatened is very existence. Despite the good financial statistics that General Motors Corporation has posted over the years, it is worth noting that the company has faced a number of challenges, considering the dynamic nature of the automobile industry (Fear, 2004). However, the company has not attained its optimal performance because of two separate incidents of bankruptcy claims. In addition, General Motors has had to repossess most of its cars in the United States after widespread claims of faulty ignition systems. Both of these factors have affected the financial performance of GMC tremendously. Besides, General Motors faces stiff competition from a number of automobile companies with huge market shares in the United States. General Motors survived bankruptcy in 2009 after receiving help from the federal government. In essence, General Motors was on the verge of collapsing because it had closed Saturn, Hummer, and Pontiac brands. This move came at a time when General Motors had already closed its Saab brand, which was a Swedish brand. GM’s shareholders felt the hitch because they could not access the assets of the firm in some countries, especially in Europe and Asia. General Motors had a new positive twist in 2010 because it reverted to its old symbol on the New York Stock Exchange (Smolinsky, 2011). During the same year, GM traded its shares in the Toronto Stock Exchange. The company performed well throughout the year at the New York Stock Exchange after an initial public offering (IPO) of $23 billion at $33per share. The filing of bankruptcy by General Motors took the country a step back by a total of $ billion that was used to bail out the company. Indeed, GM’s bankruptcy affected the U.S. economy in a negative way because the

History of Education events Essay Example | Topics and Well Written Essays - 1250 words

History of Education events - Essay Example This had led to suggestions of gathering up all children and forcing them into schools. This history to a large extent influenced the American education system to grow to what it is today. Examining that history gives a glimpse of its achievements so far, and provides a view of the yet to be achieved goals. Among the aspects that influenced this growth include religion, technology, funding and technology, among others (Coulson, 1999). American education and religion Originally, education in America started as a religious affair in the early 1846. The Protestants began it with the sole purpose of teaching their followers on how to study God’s word. This was driven by the belief that every individual had a unique relationship with God. Hence, each person needed to interpret Gods word in their own way. To become closer to God, every individual had to be educated. This was seen in Massachusetts where compulsory schooling was put in place. Initially, Latin academies were put in pla ce later leading to grammar schools, then high schools. This eventually led to the existing system of elementary, middle and high schools. Religion can hence be argued to be the main origin of the American education system (Boers, 2007). Religion also influenced social empowerment and equality in the provision of education. This formed the basis of civil rights activism of the year 1964. It emphasized on the desegregation of schools and treating all men as equals. It also influenced efforts towards eradication of racism. This ensured education for all. American education and students with special needs (disabled and â€Å"gifted†) In the year 1975, education for all handicapped children act was passed into law. It required the provision of quality, fair and appropriate education to all students that were physically challenged. This was supported by the courts and eventually led to a large increase in special education classes. The role of the children with special needs in th e education system was hence appreciated. This is especially because many of these children are gifted in various fields and the education system would greatly help in tapping this resource. The challenge only remained in mainstreaming of children with special needs in schools (Shiber, 1999). American education and funding At around 1826, there was the ‘encouraging era’ whereby the government encouraged the establishment of school districts and went ahead to raise the tax revenues to support them. This trend entailed building government-run elementary schools in districts that agreed to own and operate those public schools. Those districts that did not agree to own such schools were allowed to use public funds to pay for the cost of students who came from the district but schooled in a private, parochial or religious school of their parents choice. This encouraged the development of early education as even those who lacked enough funds would benefit from such an arrange ment. Private investors in the education system would also be encouraged to put more investments in the provision of education The high school movement also had support at the grass root level of local cities and school systems. After the year 1916, the federal government involved itself in vocational education funding. Teacher training colleges were funded by states and religious bodies. These were often called the â€Å"normal schools†

Report Essay Example | Topics and Well Written Essays - 1500 words - 5

Report - Essay Example One can also use feedback in acting as role model that will eventually help other people follow the same example, thus heading to the right direction. Many people widely recognize feedback as an important part of the learning cycle, as it helps in modeling the children at tender age, hence adopting the rightful behavior that is essential for enhancing their performance. Table of Contents 1.0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.0 Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 3.0 Evaluations on the use of student feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 3.1 Areas of feedback use †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3.2 Areas essential for gathering feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 3.3 Characteristics of effective feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 4.0 Potential benefits of student feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 5.0 Potential challenges associated to use of feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 6.0 Findings of preliminary research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ... †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 1.0 Introduction Feedback refers to any form of response that goes in hand with the student’s work as it serves as an assessment task, performance or product. People that usually have the mandate of giving feedback may include teachers, external assessors, or student peers while it comes in either written or spoken form. Many people widely recognize feedback as an important part of the learning cycle, but to some extent, students and teachers come out into expressing their disappointment and frustrations on the process of conducting feedbacks. Some students cite that feedback on assessment in unhelpful process or unclear, and to some extent demoralizing. Lecturers that oppose the use of feedback also cite that some students do not know how to incorporate feedback advice into fulfilling their subsequent tasks, hence making the process ineffective (Brennan & Williams, 2004). This research paper is going to evalua te on the use of student feedback in the higher education institutions while outline some potential benefits and challenges associated to this strategy. 2.0 Background Providing feedback on a regular basis to the students in regards to the level of performance is the most powerful tool for enhancing teaching process. In simple terms, feedback deals with sharing of information on the student’s performance. Positive feedback intends to sustain appropriate and effective behavior while negative/corrective feedback serves the purpose of changing behavior that the learning institution considers as inappropriate or ineffective. Therefore, it is important to have a mixture of positive and corrective feedback while this feedback should also be specific enough for students to understand with ease, and hence being able to identify the type

Support Children and Young People’s Positive Behaviour Essay Example for Free

Support Children and Young People’s Positive Behaviour Essay †¢ AC2.1 Describe the benefits of encouraging and rewarding positive behaviour It is important that the adult influences of the classroom recognise and praise the positive behaviour of individual pupils – especially those who struggle to maintain good behaviour and tend to be told off more than others. It is also essential to praise constant good behaviour (from pupils who never misbehave) to avoid the development inappropriate behaviour. Children respond to all kinds of positive praise. In my setting, the class teacher and LSA’s often add positive words like ‘fantastic’, ‘brilliant’ or ‘well done’ when acknowledging their input towards the class. We also use house tokens to reward good behaviour. Giving the pupils a physical reward makes them feel that the efforts they make in their positive behaviour is very appreciated. The more we praise good behaviour of individuals, the more likely the pupil is to continue the good behaviour and maintain a positive attitude towards school and learning. †¢ AC1.1 Describe what each policy/procedure says, and what its purpose is The primary school in which I work has many policies and procedures in place to ensure that all school rules are adhered to, at all times, by all staff and pupils. It is the duty of the schools staff (teachers, LSA’s etc.) to ensure that the pupils follow the school rules, and that we ourselves are always knowledgeable about existing and new policies and procedures, and enforce them where necessary. A hard copy of the schools policies and procedures must be available for all staff members and visitors to the organisation to read. The school’s behaviour policy is very important and must be understood by all teachers and LSA’s, to ensure that the pupils are given fair, consistent guidelines on behaviour. Policies and procedures are enforced to ensure that the pupils understand what is expected of them and the boundaries and restrictions to help them manage their behaviour. Enforcing such policies and procedures from an early age will help the children develop and understanding of how to behave, not just at school, but throughout day-to day life. If the schools behaviour policy is understood  and practiced by adults on a daily basis, the children will follow their example by displaying good behaviour, and should carry the skills of respect and good behaviour through to adulthood. In the contents of the behaviour policy of the school I attend, it states the sanctions to be followed where the school rules are broken. On the first and second occasion the pupil is given a warning. On the third occasion the pupil is given a yellow card. On the fourth occasion the pupil has to miss part of the next available playtime (5 minutes in which to reflect on their behaviour and how they can make it better – should the pupils behaviour improve after the third warning, the yellow card is to be disregarded). If poor behaviour persists the pupil’s parents are informed, and an appropriate strategy is to be agreed between the parents and teacher – whilst keeping the head teacher informed. Should the pupil continue to show bad or inappropriate behaviour, the pupil will be sent to the head teacher, who will then discuss the agreed strategy with parents and the pupil concerned. The behaviour policy also states that praise and rewards should be regular and consistent. We must offer positive verbal praise when possible. Class rewards will be used in each class to encourage peer reinforcement of appropriate behaviour. The behaviour policy also contains details of the school rules, the ‘VIP awards’, and the ‘star of the week award’. Children with examples of excellent behaviour or exceptional work will be sent to the head teacher for praise. †¢ AC1.2 Describe the importance of all staff being consistent and fair when applying each policy/procedure. In my setting, all staff members have read the schools policies and procedures, and are kept up-to-date of any amendments or changes. Staff members are expected to practice these policies and procedures at all times whilst monitoring the behaviour of pupils in all activities. We must report any inappropriate behaviour to the class teacher and take action where appropriate. We must be fair and consistent when applying the school  procedures to ensure that the pupils are treated equally. If pupils who behave badly are treated differently, or in their eyes unfairly, they will become confused of their boundaries and unsure of what is expected of them. Treating misbehaving children differently will have a negative impact on future behaviour. Recently, I witnessed a pupil at my setting using inappropriate language during a music lesson, where the class teacher was not present. I took the pupil to one side and bent to their level. I informed the pupil that the language they had used was both inappropriate and unacceptable. I told the pupil that I would be informing the class teacher of the incident and that should it happen again, I would be sending them straight to the head teacher’s office. Another child had overheard the inappropriate language and copied it. I took the same action with the second child, and then separated them, moving one child to the other side of the classroom. After the music lesson, I informed the class teacher of both incidents, who thanked me for my input and said that the pupils would need to be closely monitored for the rest of the day. †¢ AC3.2 Describe occasions when behaviour problems have been referred to others. Describe why the behaviour was referred to someone else, and explain why it was referred to that person. In a recent maths lesson, I was sat with a SENCO pupil offering lesson support. During the lesson the pupil started stabbing a school text book with a pencil. I told the pupil to stop, and informed them that they had caused deliberate damage to school property. I told the pupil that I was giving them their first warning and told them that I hoped it was their last warning. About 5 minutes later, while the pupil thought I wasn’t looking, they began stabbing the book again. I immediately removed the book from their desk and referred the situation to the class teacher. I informed her that the pupil had already received one warning, and had continued to cause damage. The class teacher was concerned that the pupil had continued to damage the text book even after having a warning. She decided to refer the pupil to the head teacher’s office, to help them understand the consequences  of their actions and the repercussions of damaging school property. During a morning break, I noticed that a child who was normally very sociable was sat on their own. I approached the child and sat next to them. I asked them if they were ok and whether they wanted to join in with the other pupils who were playing, to which they replied no, they wanted to sit alone. I asked if they wanted to sit me with me for a while and then maybe join in with the other children if they felt like it, to which they said yes. I asked them if they were feeling ok, or needed a drink perhaps, but they said no. The pupil sat with me, very quietly, for the whole break. I was concerned as this was a sudden change in behaviour. After break I approached the class teacher and asked to talk in private. I informed the class teacher that I was concerned about the pupil as they were normally very sociable but today they were very quiet and seemed troubled. The teacher thanked me for my input and informed me that the pupil was experiencing a difficult time at home. The teacher asked me to keep a close eye on the pupil and continue to offer support. The teacher also said that she would discuss the pupil’s change in behaviour with their parents, as the home life was having an effect on their school life. I referred the above mentioned incidents to the class teacher, as the class teacher has a greater knowledge of the individual pupils and their background. I felt that as a volunteer Learning support assistant I had offered all possible contributions towards the situation. I thought that the situations need to be taken further than my jurisdiction, so referred them to the class teacher. In both cases, the class teacher made a decision to refer the situations even further, to the parents or head teacher. I did not feel that it was appropriate for myself to make such a decision, so referred the situation to my immediate supervisor.

Importance-Performance Evaluation Essay Example for Free

Importance-Performance Evaluation Essay 1. 0 Introduction Patronage of any product or service is a function of the satisfaction a consumer derives from its usage. In the case of hotels, patrons tend to equate good service to the facilities and amenities which make their stay as pleasurable and comfortable as can be desired for their money’s worth. It is, therefore, imperative that the hotel management carefully considers customer feedback in addressing hotel improvement initiatives. The purpose of this report is to undertake an Importance-Performance Evaluation of the City Hotel as commissioned by the Griffith University Hotel based from the ratings given by selected business and pleasure travelers on how important the existing hotel facilities were to them and the performance of these facilities in meeting their needs. Preliminary calculations were performed to find the means and standard deviations for each facility which aided in the identification of the five highest and five least most important facilities, as well as the facilities which garnered the five highest and five lowest performance ratings. A scatter plot was then drawn with benchmarks set to indicate acceptable levels of importance and performance. Statistical analysis using the t-test was also conducted to identify significant differences on the respondents’ perceived importance of each hotel facility. Findings revealed that the over-all mean of the importance and performance rating are 2. 83 and 3. 15, respectively. Facilities with the highest importance and performance ratings are in-room cable television and family restaurant, respectively. The two types of travelers differed significantly in their perception of the importance in eight of the 17 facilities evaluated. 2. 0 Research methods This paper made use of Importance-Performance Analysis (IPA) to identify hotel facilities which are performing well and those that need particular attention from management for improvement and to detect significant differences in the perceived importance of each facility. Utility of the IPA for use in this paper stems from the fact that results may be graphically displayed and interpreted on a two-dimensional grid, simultaneously indicating importance and performance dimensions of the hotel facilities being evaluated. The IPA method of assessment makes use of four sets of data, namely the means, standard deviations, scatter plot and the t-statistic. The t-test was performed using a 0. 05 level of significance. 3. 0 Results Figure 1. Importance – Performance Mean and SD and t-test Results Figure 1 displays the mean and standard deviation of each of the 17 facilities of the City Hotel as evaluated by its patrons, as well as the results of the t-test performed on the importance ratings given by the two types of travellers. As shown in Figure 1, the five most important hotel facilities are the in-room cable television, in-room broadband connection, a-la-carte restaurant, express check-out and the free daily newspaper; while the five least important facilities are the express check-in, valet parking, wireless broadband connection throughout hotel, mini-bar, and tennis courts. The over-all mean of the importance ratings is 2. 83. The facilities with the five highest performance ratings are the family restaurant, express check-out, tennis court, in-room broadband, and in-room pay movies. The five lowest performance ratings were given on the following facilities : wireless broadband connection throughout hotel, valet parking, in-room cable television, mini-bar and tour booking service. The over-all mean of the performance ratings is 3. 15. As expected of an IPA, the scatter plot in Figure 2 presents a visual of the importance and performance ratings. The plot also shows established benchmark standards indicative of acceptable levels of importance and performance. The sector defined by the quadrant at the top right indicates high importance and performance, where facilities are said to be performing well. Hotel facilities identified to be performing well include in-room broad connection, a-la-carte restaurant, swimming pool, express check-out, free daily newspaper and games room. On the other hand, the area covered by the quadrant at the top left portion of the plot signifies facilities of low importance but high performance, and are probably facilities which are being over-resourced like room service, family restaurant, tennis courts and in-room pay movies. Meanwhile, the quadrant at the bottom right portion represents facilities which are of high importance but were given low performance ratings. Such facilities are those that need attention from the management, namely the gymnasium and the in-room cable television. Finally, the quadrant at the bottom left portion of the plot contains the facilities with low importance and performance such as the wireless broadband connection throughout the hotel, mini-bar, express check-in, valet parking and tour booking service. These are the facilities with no real issue to focus attention on. Figure 2. Importance-Performance Scatter Plot Figure 3 next page represents the results of the t-test performed between business travelers and pleasure travelers to ascertain any significant differences in the means of their ratings on the perceived importance of each facility at 0. 05 level of significance. Results of the t-test revealed that there were significant differences in the importance ratings between the business and pleasure travelers in terms of the following facilities: in-room broadband connection, family restaurant, gymnasium, in-room pay movies, express check-in, free daily newspaper, games room and tour booking service. Variable Group P-value Significance (P0. 05) Business Pleasure in-room broadband connection 3. 29 3. 21 0. 01 Yes wireless broadband connection throughout hotel 2. 26 2. 23 0. 09 No room service 2. 64 2. 61 0. 07 No a-la-carte restaurant 2. 97 2. 93 0. 1 No family restaurant 2. 86 2. 88 0 Yes mini-bar 2. 2 2. 18 0. 42 No swimming pool 2. 92 2. 91 0. 22 No gymnasium 3. 01 2. 99 0. 02 Yes tennis courts 1. 94 1. 94 0. 15 No in-room pay movies 2. 95 2. 98 0 Yes in-room cable television (foxtel) 3. 8 3. 8 0. 46 No express check-in 2. 8 2. 84 0. 01 Yes express check-out 2. 86 2. 81 0. 05 No valet parking 2. 53 2. 49 0. 19 No free daily newspaper 2. 74 2. 69 0 Yes games room 2. 95 2. 99 0 Yes tour booking service 2. 84 2. 9 0. 02 Yes 4. 0 Conclusions In summary, the evaluation of the facilities of the City Hotel using IPA indicated that the three facilities with the highest importance and performance ratings and are considered as the strongest areas of service in the hotel are in-room broadband connection, a-la-carte restaurant and express-check-out. Management should see to it that these strengths should be well maintained and upgraded whenever possible. Meanwhile the weakest areas are the tour booking service and valet parking. Future improvement plans should include strategies to revitalize the said facilities in order to ensure continued patronage and possibly improve City Hotel’s share of the market. 5. 0 Recommendations Based from the findings and conclusions, the following recommendations are being forwarded : (1) Institute a check-out survey among the hotel guests on how the hotel can be of better service to its patrons particularly in the areas of tour booking service and valet parking. This way, management will be appraised of what measures to undertake to enhance customer satisfaction; (2) Review how the other hotels are delivering their tour booking and valet-parking services and take on initiatives which will make City Hotel’s facilities comparable or the best among its class; (3) Undertake an environmental scan on all facilities being offered by the City Hotel in order to single out problem areas, apply potent solutions and improve service on all facilities, prioritizing areas that need attention like the gymnasium and the in-room cable.